Evaluation Question 3&4: What kind of media institution might distribute your media product and why? How will you attract/address your audience?

This is an example of a student thriller sequence which was uploaded onto YouTube. It has 1238 hits already. Our film could be distributed in a similar way to this one as it is a low budget student video. A Facebook page could be set up for the film and links to it can be sent to all my contacts and they can pass the link on to their contacts, creating a chain so the film will end up with a wide distribution and an audience of technically savvy young people along with other Facebook and YouTube users. Also, a twitter account could be set up with links to the YouTube page, which will get people talking about the film and creating a frenzy about it, making it more successful with an increasing number of hits. By distributing our film on the Internet there is a potential global audience as the internet is used worldwide. Social networking sites such as Facebook, Myspace, Twitter and Bebo along with YouTube are all good ways of targeting a potential global audience as well.

http://www.youtube.com/watch?v=9IQoaL00N8g&feature=related